BuildCrate
BuildCrate is software. Not a course, not a Discord.

The operating system forShopify stores

Find products, fix your store, write ads and track profit, all in one login. $39/month.

BuildCrate works alongside Shopify, it does not replace it. You still need a Shopify subscription to run your store. We handle everything that happens around it.

Replaces
Niche ScraperPPSpyJasperAdSpyTrueProfitSpocket& more
10 tools, one login Works alongside Shopify No upsells, ever Cancel in one click

BuildCrate is an independent software platform built for Shopify merchants. Not affiliated with, endorsed by or sponsored by Shopify Inc.

BuildCrate / Dashboard
Daily profit
$2,418
+18%
ROAS
3.4x
+0.2
Net today
$1,205
+12%
Founder featured in
Daily MailYahoo FinanceDigital JournalVoyage LADisrupt Magazine
Is this for you?

Built for people running a real Shopify brand.

If you sell physical products online, or you're trying to, BuildCrate gives you the operator tools the pros pay $400+/mo for, in one tab.

You'll get value if…
  • · You're starting your first store and don't know what to sell or where to start.
  • · You have a store but it's not converting and you don't know why.
  • · You're spending on ads but can't tell which ones to kill or scale.
  • · You're paying for 5+ SaaS tools and want one tab that does the operator work.
  • · You want a second brain that knows your brand, margins and metrics.
It's not for you if…
  • · You want a get-rich-quick course or a Discord to lurk in. This is software.
  • · You want someone to run the store for you. You still do the work, we make it 10x faster.
  • · You sell only services or info products (some tools apply, but the fit is physical-product ecom).
  • · You're not willing to log in and actually use the tools.
What's inside

Ten operator tools, one login.

Product research, store audits, ad scripts, supplier lists, profit tracking, an AI coach. The work that actually moves the needle, in one tab.

Product Intel

Find products worth testing.

Score any product idea across 8 criteria in under 60 seconds. Stop burning ad spend on losers, bet on what the data already says will work.

ReplacesNiche ScraperPPSpySell The Trend
Product Intel
Magnetic Lash Kit
78
Worth testing
Ceramic Pet Bowl
42
Skip
LED Smart Mirror
86
Strong bet
Store Grader

Fix what's hurting conversions.

Paste your Shopify URL, get a 60 second teardown with fixes ranked by revenue impact. The free grader is the same one the paid version runs, no gated version.

ReplacesConversion agency $300 to $800 audit
Store Grader
B+
yourstore.com
14 fixes ranked by revenue impact
1.
Above-fold hero hides the offer
+9% CVR
2.
PDP has no review block
+4% AOV
3.
Checkout missing AfterPay logo
+2% CVR
Ad Engine

Write ads that actually convert.

15 scroll-stopping hooks per request, in your brand voice, with a week 1 test plan and a data-gated kill/scale decision tree grounded in your real break-even ROAS.

ReplacesCopy.aiJasper
Ad Engine
Hooks · Magnetic Lash Kit
15 generated
01
POV: Your lashes survived a 12 hour shift.
UGC
02
Stop gluing. Start clicking. 30 second lashes.
UGC
03
Why ER nurses keep buying these on repeat.
UGC
Metrics

See real profit, not vanity revenue.

Daily profit, ROAS and net, pulled from your store and ad accounts. One number that tells you what your business actually made today. No spreadsheets, no juggling tabs.

ReplacesTrueProfitBeProfit
Metrics
Daily profit
$2,418
+18%
ROAS
3.4x
+0.2
Net today
$1,205
+12%
Supplier Vault

Source suppliers with real notes.

Vetted suppliers with MOQs, lead times and red flags in plain English. Not a price list, the operator notes you'd otherwise need an agent and 3 months to learn.

ReplacesAgent feesSpocket
Supplier Vault
Yiwu Lash Co.
MOQ 50 · 7 day lead
Vetted
Shenzhen Glow
MOQ 100 · 10 day lead
Vetted
Bayside Beauty
MOQ 25 · 14 day lead
Watch
AI Coach

A second brain that knows your store.

Trained on your brand brief, your store grade and the last 30 days of metrics. Ask anything, get answers tied to your actual business, not generic ChatGPT replies.

ReplacesEcom coach $500 to $2k per month
AI Coach
Why is my CPA climbing this week?
AI Coach · knows your store
Your B+ grade flagged the PDP review block. Last 7 days, link CTR fell from 1.4% to 0.9% on the lash creative. Refresh hooks 02 and 04, the others are still under break-even ROAS.
What happens after you sign up

Your first 10 minutes.

No course to watch. No 7 day setup. You log in, paste your store, and start getting answers.

  1. 0:00
    Paste your Shopify URL into the Store Grader
    60 second teardown. A 0,100 conversion score, your verdict, and the top fixes ranked by revenue impact. No fluff.
  2. 2:00
    Score your first product idea in Product Intel
    Paste a product, get scored across 8 criteria. Know if it's worth testing before you waste a dollar on ads.
  3. 4:00
    Drop an ad screenshot into Ad Analyzer
    Get a scale, hold or kill call on any ad you're running, plus the one thing to change next.
  4. 6:00
    Ask the AI Coach the question you've been stuck on
    It already knows your store grade, your brand and your last 30 days. No generic ChatGPT answers.
  5. 8:00
    Find your next supplier in the Supplier Vault
    Vetted suppliers with MOQs, lead times and red flags in plain English. Not just a price list.
  6. 10:00
    Open the dashboard and see your daily profit
    One number. What your business actually made today. No spreadsheets, no juggling.
Start with the free grader
No signup required to grade. Sign up after if you want the full app.
How it works

From idea to scale, four steps.

01
Find a product
AI scores ideas across 8 criteria. Bet on winners, not vibes.
02
Build the brand
Name, voice, logo direction, packaging, in under 10 minutes.
03
Launch the store
Shopify teardown with a fix-list ranked by revenue impact.
04
Get customers
Hooks, ad copy, and a calculator that tells you scale or kill.
The math

$39 AUD/mo replaces a $400+/mo stack.

The tools most founders quietly stack to do what BuildCrate does in one login. We don't replace creative tools like Canva, we replace the research, validation, audit, copy and tracking layer.

Product research & validation
Niche Scraper / PPSpy / Sell The Trend
$39,$99/mo
Product Intel
Curated niche signals
Dropship.io / Minea
$49,$99/mo
Niche Radar
Store audit / conversion teardown
Conversion agency one-off
$300,$800 once
Store Grader
Full Shopify launch pack (brand, pages, emails)
Agency build / Fiverr stack
$500,$3k once
Store Starter
Ad copy & hook generation
Copy.ai / Jasper
$39,$59/mo
Ad Engine
Ad diagnosis & scaling math
AdSpy / Foreplay (spy only)
$99,$149/mo
Ad Analyzer
Supplier sourcing & vetting
Agent fees / Spocket
$39,$99/mo
Supplier Vault
Profit & ROAS tracker
TrueProfit / BeProfit
$29,$66/mo
Metrics
1:1 coaching / mentorship
Ecom coach or course
$500,$2k+
AI Coach
Launch playbook / roadmap
Paid course
$300,$1k once
Launch Sequence
Logo, photos, social graphics
Canva Pro
$15/mo
Not included
Total monthly damage
Stacked tools
$400+/mo
BuildCrate
$39 AUD/mo

Prices reflect public list pricing at time of writing and may vary by plan, region or promo. Tool names belong to their respective owners, used for comparison only.

Built by an operator
Lachlan Delchau-Jones, founder of BuildCrate
Lachlan Delchau-Jones
Founder · BuildCrate

First ecom store at 14. No uni, no course, no mentor. Since then, 50+ brands across 6 continents and athletes from 15+ pro leagues through PlaymakerPartnerships. BuildCrate is the operator stack I wish existed when I was 14 burning money on bad products and worse ads.

50+
Brands built
15+
Pro leagues
10+
Years building

"Most founders fail because they're paying for ten tools and using two. BuildCrate is the one tab I'd keep open if I had to start again from zero."

Lachlan Delchau-Jones, founder
Still on the fence?

Five honest answers.

Software. Full stop. No videos to watch, no 12-week curriculum, no Discord to lurk in, no coach calling you on Zoom. You log in, run the tool you need, get the output, move on. The AI Coach is the only thing that talks back, and it is trained on your brand, your store grade and your last 30 days of numbers.