BuildCrate

Your first brand starts here.

Got an idea? No idea? Either way, we'll help you find a product, build a brand and figure out what to do next.

No experience needed. No store needed. No card needed.

Brand Builder result
Example
F
Fairway
Golf gear for weekend players
First product
Grip-fit golf gloves
Customer
18 to 30 year olds new to golf
Your next step
Find a supplier and order one sample.

Illustrative example of a Brand Builder result.

Founder featured in
Daily MailYahoo FinanceDigital JournalVoyage LADisrupt Magazine
How it works

Three steps. Ten minutes.

01
Tell us what you're into
Gym, gaming, golf, skincare, whatever. Pick a budget that's real for you.
02
Find a product and build your brand
Get a focused product, a customer to sell to and a name that fits.
03
Save it and keep building
Create a free account and follow one clear next step at a time.
Ready to go further? The full platform
What's inside

Ten operator tools, one login.

Product research, store audits, ad scripts, supplier lists, profit tracking, an AI coach. The work that actually moves the needle, in one tab.

Product Intel

Find products worth testing.

Score any product idea across 8 criteria in under 60 seconds. Stop burning ad spend on losers, bet on what the data already says will work.

ReplacesNiche ScraperPPSpySell The Trend
Product Intel
Magnetic Lash Kit
78
Worth testing
Ceramic Pet Bowl
42
Skip
LED Smart Mirror
86
Strong bet
Store Grader

Fix what's hurting conversions.

Paste your Shopify URL, get a 60 second teardown with fixes ranked by revenue impact. The free grader is the same one the paid version runs, no gated version.

ReplacesConversion agency $300 to $800 audit
Store Grader
B+
yourstore.com
14 fixes ranked by revenue impact
1.
Above-fold hero hides the offer
+9% CVR
2.
PDP has no review block
+4% AOV
3.
Checkout missing AfterPay logo
+2% CVR
Ad Engine

Write ads that actually convert.

15 scroll-stopping hooks per request, in your brand voice, with a week 1 test plan and a data-gated kill/scale decision tree grounded in your real break-even ROAS.

ReplacesCopy.aiJasper
Ad Engine
Hooks · Magnetic Lash Kit
15 generated
01
POV: Your lashes survived a 12 hour shift.
UGC
02
Stop gluing. Start clicking. 30 second lashes.
UGC
03
Why ER nurses keep buying these on repeat.
UGC
Metrics

See real profit, not vanity revenue.

Daily profit, ROAS and net, pulled from your store and ad accounts. One number that tells you what your business actually made today. No spreadsheets, no juggling tabs.

ReplacesTrueProfitBeProfit
Metrics
Daily profit
$2,418
+18%
ROAS
3.4x
+0.2
Net today
$1,205
+12%
Supplier Vault

Source suppliers with real notes.

Vetted suppliers with MOQs, lead times and red flags in plain English. Not a price list, the operator notes you'd otherwise need an agent and 3 months to learn.

ReplacesAgent feesSpocket
Supplier Vault
Yiwu Lash Co.
MOQ 50 · 7 day lead
Vetted
Shenzhen Glow
MOQ 100 · 10 day lead
Vetted
Bayside Beauty
MOQ 25 · 14 day lead
Watch
AI Coach

A second brain that knows your store.

Trained on your brand brief, your store grade and the last 30 days of metrics. Ask anything, get answers tied to your actual business, not generic ChatGPT replies.

ReplacesEcom coach $500 to $2k per month
AI Coach
Why is my CPA climbing this week?
AI Coach · knows your store
Your B+ grade flagged the PDP review block. Last 7 days, link CTR fell from 1.4% to 0.9% on the lash creative. Refresh hooks 02 and 04, the others are still under break-even ROAS.
What happens after you sign up

Your first 10 minutes.

No course to watch. Start with your brand, then use the tools when you need them.

  1. 0:00
    Finish the free Brand Builder
    Pick your interests, get a product, a customer and a brand name. No card needed.
  2. 2:00
    Score your first product idea in Product Intel
    Paste a product, get scored across 8 criteria. Know if it's worth testing before you waste a dollar on ads.
  3. 4:00
    Drop an ad screenshot into Ad Analyzer
    Get a scale, hold or kill call on any ad you're running, plus the one thing to change next.
  4. 6:00
    Ask the AI Coach the question you've been stuck on
    It already knows your store grade, your brand and your last 30 days. No generic ChatGPT answers.
  5. 8:00
    Find your next supplier in the Supplier Vault
    Vetted suppliers with MOQs, lead times and red flags in plain English. Not just a price list.
  6. 10:00
    Open the dashboard and see your daily profit
    One number. What your business actually made today. No spreadsheets, no juggling.
Build my brand free
No signup or card needed to start.
The math

Try every tool for $0 today.

Start with a free account. When you are ready, begin a 3-day full-access trial with a card. Then $39 AUD/month. Cancel anytime.

Product research & validation
Niche Scraper / PPSpy / Sell The Trend
$39,$99/mo
Product Intel
Curated niche signals
Dropship.io / Minea
$49,$99/mo
Niche Radar
Store audit / conversion teardown
Conversion agency one-off
$300,$800 once
Store Grader
Full Shopify launch pack (brand, pages, emails)
Agency build / Fiverr stack
$500,$3k once
Store Starter
Ad copy & hook generation
Copy.ai / Jasper
$39,$59/mo
Ad Engine
Ad diagnosis & scaling math
AdSpy / Foreplay (spy only)
$99,$149/mo
Ad Analyzer
Supplier sourcing & vetting
Agent fees / Spocket
$39,$99/mo
Supplier Vault
Profit & ROAS tracker
TrueProfit / BeProfit
$29,$66/mo
Metrics
1:1 coaching / mentorship
Ecom coach or course
$500,$2k+
AI Coach
Launch playbook / roadmap
Paid course
$300,$1k once
Launch Sequence
Logo, photos, social graphics
Canva Pro
$15/mo
Not included
Total monthly damage
Stacked tools
$400+/mo
BuildCrate
$39 AUD/mo

Prices reflect public list pricing at time of writing and may vary by plan, region or promo. Tool names belong to their respective owners, used for comparison only.

Built by an operator
Lachlan Delchau-Jones, founder of BuildCrate
Lachlan Delchau-Jones
Founder · BuildCrate

First ecom store at 14. No uni, no course, no mentor. Since then, 50+ brands across 6 continents and athletes from 15+ pro leagues through PlaymakerPartnerships. BuildCrate is the operator stack I wish existed when I was 14 burning money on bad products and worse ads.

50+
Brands built
15+
Pro leagues
10+
Years building

"Most founders fail because they're paying for ten tools and using two. BuildCrate is the one tab I'd keep open if I had to start again from zero."

Lachlan Delchau-Jones, founder
Still on the fence?

Five honest answers.

Yes. You can complete the six-step brand builder without a card. Create a free account to save the result and continue your guided brand journey.